‘Kaw-kaw’ boost with Milo
MILO has recently introduced its limited edition Milo Kaw recipe, which ideally enables Team Malaysia fans of the 29th Southeast Asian (SEA) Games to be ready, geared up and raring to cheer on the nation’s athletes.
“The robust, flavourful taste of Milo Kaw captures the intensity and excitement of this highly anticipated sporting event. But more than that, it is packed with energy and nutrients consumers need to drive their support. This is in line with Nestle’s purpose of enhancing the quality of life and contributing to a healthier future,” said Nestle Malaysia Milo Business Unit consumer marketing manager April Wong.
PACKED WITH PUNCH
Packed with more “chocolatey malted goodness”, the packaging illustrates tins that feature some of Malaysia’s national SEA Games athletes, including long jump parathlete Abdul Latif Romly; hockey player Joel Van Huizen; diver Nur Dhabitah Sabri; and karate competitor Syakilla Salni.
“For over 46 years, Milo has been a champion of Malaysian grassroots sports
“Development as we believe that it is a great teacher – imparting positive values such as unity, perseverance and teamwork,” added Wong.
“Featuring the faces of our athletes (on the limited-edition tins) is our way of celebrating sports and its values, as we spur the Malaysian public to come together and cheer them (the athletes) on at the 2017 SEA Games.”
COLLECTORS’ ITEMS
The limited-edition recipe is available at supermarkets and convenience stores, as well as online platforms Lazada, 11street and Shopee.
Adding to the excitement of the competition season, Milo launched a new redemption programme where consumers can redeem limited-edition “Flask Juara Milo” that comes in four colours of gold (Emas Elit), silver (Perak Perdana), bronze (Gangsa Gemilang) and Milo green (Milo Juara).
Fans only need to collect “30 points worth of Milo products” to redeem one flask. The silver and bronze flasks are available for redemption now until Aug 15, while the gold and Milo green flasks will be offered between Aug 16 and Sept 30.
Pictures of our national athletes will also grace the entire portfolio of Milo’s ready-to-drink lines, Milo UHT and Milo cans. For more information, visit the official Milo website.