Protons going to Egypt again

PROTON flagged off 225 Egypt-bound cars at its Tanjung Malim plant today, where the shipment will set sail on Sept 22 from Northport, Klang, and are set to arrive at Alexandria port in Cairo on Oct 6.
Once there, they will be received by Proton’s distributor in Egypt, Alpha Ezz El-Arab, to be distributed to the seven branches and dealers that serve the Egyptian market.
The ceremony in Tanjung Malim marks the first shipment of Proton cars to Egypt in nearly three years. The last shipment, comprising 320 units of the Proton Gen 2 and Persona, was sent in Dec 2015 before the devaluation of the Ringgit Malaysia made it impossible to price new stock competitively. “Efforts by the distributor and the continued export of parts however ensured the needs of owners were met while waiting for a turnaround in the economic climate,” said the company.
“With market conditions having improved, Proton is now able to re-establish export activities and take advantage of an automotive market projected to experience significant growth in Total Industry Volume (TIV) over the next few years. Fuelling Proton’s stronger presence will be three Proton models making their local market debut coupled to improvements in product quality due to the introduction of product audit processes used by Geely.
"Proton is excited at being able to export its cars to a market where they have proven to be popular in the past. Buyers there value the safety, reliability and strong resale price of Proton cars, qualities evident in the three models set to be launched in Cairo in October. To ensure sufficient stocks, the distributor has ordered an additional 280 units to be shipped next month with a target of 1,000 cars for the whole of 2018,” said Proton deputy CEO Datuk Radzaif Mohamed.
“Aside from resuming new car sales in Egypt, Alpha Ezz El-Arab will also be introducing Proton’s new Corporate Identity (CI) in three outlets. This is a significant step as they will be the first to carry Proton’s latest showroom CI outside of Malaysia. The move to adopt our new CI shows our distributor is in step with our aim of building a consistent brand experience and image for Proton internationally. It will also help in our aim to add to the more than 13,000 Proton cars that have been sold in Egypt since 2004,” he added.