Samsung is setting new frontiers

THE long-awaited Samsung Galaxy S7 edge finally made its way to Malaysia, gathering not only hundreds of gadget enthusiasts at the Suria KLCC concourse area on March 17 but also a horde of fans numbering some 1,000 hoping to catch a glimpse of the smartphone's newly-appointed ambassador, Korean Running Man superstar Lee Kwang Soo, who made a special appearance at the launch.
Dubbed as a game-changer and representation of the next generation of smartphones, the Galaxy S7 edge is a combination of powerful features and enhanced performance, packed in a refined and stylish body.
Some of the headlining features found on the flagship are 5.5-inch Quad HD display, Dual Pixel 12-megapixel camera with F1.7 aperture, enhanced edge screen productivity, larger battery that supports fast-charging wired and wirelessly, expandable memory via hybrid MicroSD card tray which doubles up as a second SIM tray, IP68 water and dust resistant, and more.
Samsung Malaysia Electronics' Mobile and IT Business Unit vice president Lee Jui Siang said at the launch: "Samsung has come a long way and we have always pride ourselves with being a pioneer of mobile technology, always bringing you the latest tech hardware.
"Smartphone is also about the experience and emotion, so the Galaxy S7 edge is more than a phone as it is also a gateway to a galaxy of connected devices and experiences such as the Gear S2, Gear VR, and Gear 360, which we will be bringing to Malaysia in Q2 this year."
Lee also revealed that Samsung Malaysia will be bringing Samsung Pay, a mobile payment service, to Malaysia in the fourth quarter of this year.
The Galaxy S7 edge is available starting today at a recommended retail price of RM3,099 in black onyx, silver titanium, and gold platinum. The first 2,000 customers will also walk away with a set of Gear VR.
In addition to that, owners of the new Samsung flagship will be entitled to the Samsung Galaxy Butler Service, which is exclusive for Galaxy S7 edge owners only.
This includes a 24-hour hotline, on-site pickup and delivery, priority express counter at service centres, one-hour repair service, remote management remotely (service centre troubleshoot device remotely), Smart Switch (easy syncing data from your old device), and a seven-point checkup of device.
A series of Samsung Galaxy S7 edge roadshows will also be held in Suria KLCC in Kuala Lumpur, KSL City in Johor Baru, Queensbay Mall in Penang, and VivaCity Megamall in Kuching.
For more, visit the Samsung Malaysia website (http://www.samsung.com/my/home/).