Hugo Boss treats two iconic fragrances to fresh, intense new flankers

HUGO Boss has brought an intense breath of fresh air to its two cult perfumes Hugo Man and Hugo Woman just in time for spring. Adrien Sahores and Freja Beha Ericksen have been chosen as the faces of two more extreme versions of the original scents.
First launched at the end of the 1990s, Hugo Man and Hugo Woman have been reworked into two invigorating new flankers for spring 2016, with fresh fragrances exploring new levels intensity.
In its hip-flask-style bottle Hugo Man Extreme draws on its ingredients to deliver an explosion of freshness. After opening with an intensified burst of green apple, the heart follows through with lavender, sage and geranium, before ending on base notes of cedar and balsam fir.
The same intense freshness is captured in Hugo Woman Extreme too. The scent opens with boysenberry and red Himalayan grass. The heart then brings jasmine and black tea, followed by base notes of osmanthus for a touch of sensuality.
Hugo Boss has picked Adrien Sahores and Freja Beha to star in its campaigns for the new scents. The two models bring to life the light, fresh feel of the fragrances in an effervescent burst. The campaign is shot by Benjamin Lennox.
Hugo Man Extreme is rolling out in 60ml and 100ml Eau de Parfum formats, while Hugo Woman Extreme will roll out in 30ml, 50ml and 75ml Eau de Parfum editions. — AFP Relaxnews